Celebrity endorsements have always played a crucial role in marketing, and 2024 is no exception. Brands rely on the star power of celebrities to create buzz, boost sales, and strengthen their image. As the digital landscape continues to evolve, companies are looking for influential figures who can tap into social media, reach diverse audiences, and bring authenticity to their brand.
This year, some of the biggest names in music, film, sports, and entertainment have struck major endorsement deals that have captured public attention. Let’s take a look at the Top celebrity endorsement deals of 2024, breaking down the celebrities, the brands they’re representing, and how their partnerships are shaping the market.
1. Taylor Swift x Louis Vuitton
Taylor Swift’s dominance extends far beyond music she’s also a fashion icon and one of the most influential celebrities on the planet. In 2024, Swift entered into a high profile partnership with the luxury fashion house Louis Vuitton, becoming the face of their global campaign. The collaboration was built around Taylor’s blend of classic elegance and modern edge, aligning perfectly with Louis Vuitton’s brand identity.
The partnership kicked off with an exclusive line of handbags and accessories designed in collaboration with Swift, featuring signature elements inspired by her album aesthetics. This deal was groundbreaking not just for Swift, but for Louis Vuitton, which saw a surge in younger clientele and engagement across social media platforms. With Swift’s massive following and global reach, the brand solidified its place as a leader in luxury fashion for the next generation.
2. Beyoncé x Adidas
Beyoncé’s long standing relationship with Adidas continues to thrive in 2024. Known for her work with the brand on her Ivy Park line, Beyoncé expanded her partnership with Adidas to include a new range of performance wear and footwear aimed at women who want to blend fashion with functionality. This deal also included sustainability initiatives, aligning with both Beyoncé’s and Adidas’ commitment to eco friendly practices.
The latest Ivy Park collection, launched in early 2024, was met with critical acclaim and immense commercial success. Beyoncé’s role as both creative director and the face of the campaign ensured that the line resonated with her fanbase, driving massive sales and creating one of the most talked about fashion collections of the year.
3. Lionel Messi x Apple
Fresh off his 2023 World Cup win and his U.S. soccer debut, Lionel Messi has extended his global brand appeal with a landmark deal with Apple. Messi is now the face of Apple’s latest ad campaign for their fitness and wellness platforms, including Apple Watch and Apple Fitness+. Given his status as one of the world’s greatest athletes, Messi’s partnership with Apple is a natural fit, especially as health and wellness tech continues to grow in popularity.
Apple’s collaboration with Messi focuses on promoting fitness for all, from beginners to elite athletes. Messi’s personal training routines, recovery methods, and mental wellness practices are featured within the Fitness+ app, giving users access to exclusive content curated by the soccer legend himself. This deal exemplifies the growing trend of tech companies tapping into the sports industry to promote health and wellness.
4. Zendaya x Lancôme
Zendaya continues to be a force in the fashion and beauty industry. In 2024, she signed an expanded endorsement deal with Lancôme, adding to her already impressive portfolio of brand partnerships. As a long time Lancôme ambassador, Zendaya’s influence on the beauty world has been substantial, and this year’s deal marks the launch of a new skincare and makeup line designed specifically for young women of diverse backgrounds.
The partnership leverages Zendaya’s image as a style icon, actress, and advocate for inclusivity. Her collaboration with Lancôme promotes beauty products that cater to all skin types and tones, emphasizing the importance of self confidence and empowerment through makeup. This deal has not only boosted Lancôme’s sales but has also positioned the brand as a leader in inclusivity within the beauty industry.
5. Harry Styles x Gucci
Harry Styles and Gucci have continued their successful partnership in 2024, building on several years of collaboration that has reshaped the fashion world. As one of Gucci’s key ambassadors, Styles has pushed the boundaries of gender fluid fashion, and this year’s deal focuses on expanding that vision. Styles worked with Gucci’s creative team to launch a new line of clothing that embraces bold, non-binary designs, appealing to a more progressive, open minded audience.
The campaign, titled Fashion Without Borders, showcases Styles in a series of avant-garde outfits that mix high fashion with casual streetwear. The collection includes tailored suits, oversized jackets, and unique accessories, all of which challenge traditional norms of masculinity and femininity. This partnership has been a massive success for Gucci, as it continues to redefine modern luxury fashion.
6. Serena Williams x Nike
Serena Williams may have retired from professional tennis, but her influence as a cultural icon continues to grow. In 2024, Williams extended her partnership with Nike, launching a new line of sportswear and sneakers designed for women who want to stay active, fashionable, and comfortable. The collection, titled “Serena’s Choice,” combines performance gear with sleek, modern design, making it perfect for both athletes and everyday wear.
What sets this partnership apart is Serena’s hands on involvement in the creative process. She’s not just the face of the campaign but has actively participated in designing the pieces, ensuring they meet her high standards for functionality and style. The partnership has been a commercial success for Nike, strengthening its appeal among women looking for both fashion forward and performance driven athletic wear.
7. Dwayne “The Rock” Johnson x Under Armour
Dwayne "The Rock" Johnson has long been associated with Under Armour, and in 2024, their partnership reached new heights. Johnson has become the face of Project Rock, a sub brand under Under Armour that features performance wear and fitness gear inspired by his intense workout regimen and motivational lifestyle. This year, the collaboration expanded to include a wider range of gym equipment, supplements, and a new footwear line.
Johnson’s partnership with Under Armour has been a massive success due to his relentless work ethic and global appeal. His endorsement deals have not only boosted Under Armour’s sales but also solidified the brand’s reputation as a leader in athletic performance gear. Johnson’s influence in the fitness world remains unmatched, making this one of the top endorsement deals of 2024.
8. Kim Kardashian x Skims x Dolce & Gabbana
In 2024, Kim Kardashian continued to make waves in the fashion industry with her shapewear brand, Skims, and an exclusive collaboration with Dolce & Gabbana. This high profile partnership brought together Skims’ body-positive, inclusive designs and Dolce & Gabbana’s luxury aesthetic. Together, they launched a limited edition collection that blended everyday wear with high fashion elements, targeting fashion enthusiasts who value both comfort and style.
The collaboration received widespread attention during Fashion Week, with Kardashian walking the runway to promote the collection. Skims, already a household name in shapewear, gained even more visibility thanks to this partnership, cementing Kardashian’s status as a powerful force in both fashion and business.
9. BTS x McDonald’s
In 2024, global superstars BTS renewed their highly successful partnership with McDonald’s, rolling out a new BTS themed meal that quickly became a worldwide sensation. The new campaign featured exclusive items inspired by Korean street food, packaged in custom BTS-themed boxes, and accompanied by a new line of limited edition merchandise.
This partnership followed the success of BTS’ previous collaboration with McDonald’s, which proved that the combination of K-pop and fast food can be a winning formula. With BTS’s massive global fanbase, this deal was once again a triumph for both the fast-food giant and the beloved boy band.
10. Rihanna x Fenty x LVMH
After taking a break from the music industry to focus on her business ventures, Rihanna continued to make headlines in 2024 with the expansion of her Fenty brand under the LVMH umbrella. Fenty’s success in both beauty and fashion has positioned Rihanna as a leader in the industry, and her partnership with LVMH has allowed her to continue pushing the boundaries of inclusive beauty and luxury fashion.
In 2024, Fenty introduced new product lines, including inclusive skincare solutions and high end, gender neutral clothing. Rihanna’s endorsement and involvement in the creative process have made Fenty one of the most successful celebrity led brands, further solidifying her influence in the global market.
Conclusion
Celebrity endorsement deals in 2024 have reached new levels of influence, with stars collaborating across industries to create powerful, culturally relevant campaigns. From luxury fashion to tech, sportswear to fast food, these deals showcase how celebrities are leveraging their personal brands to shape the market and redefine what it means to be a global influencer. These partnerships not only drive consumer interest but also reflect the growing importance of authenticity, inclusivity, and innovation in today’s brand strategies.